Upper Crust Bakery

Upper Crust Bakery was a previous project from Southern New Hampshire University that was revamped for a strong portfolio presentation. The visuals were designed to reflect a locally cherished bakery that is warm and inviting to everyone. This project aimed to practice using local imagery, logos, and marketing materials for brands.

Logo Design

The logo design showcases a golden-brown baguette from the fire oven, with steam gently rising from its crust. It is beautifully presented on a rustic wooden cutting board, inviting customers to savor its fresh, warm aroma and artisanal quality. The brand's name frames this inviting imagery.

Branding

The branding intricately weaves together a visual identity that embodies warmth and approachability. Soft colors, hand-made imagery, and inviting design elements create a welcoming atmosphere for customers. Every aspect of the branding is carefully crafted to resonate with the audience, fostering a sense of connection and trust while reflecting the core values of the business.