Stanger Danger Campaign

Stranger Danger is a campaign project developed in the Advanced Graphic Design course at Liberty University in 2024. This project aimed to learn how to address a significant issue in the world: children being victims of online dangers. The campaign targeted a younger audience, aiming to foster positive conversations between children and parents about the complexities of online safety. The project helps children understand as parents explain the necessary information about the potential dangers posed by strangers online.

Logo Design

The logo design features a simple symbol surrounding the main character, allowing children to connect with the message and view it positively during this challenging campaign. The robot design incorporates creative shapes, seamlessly integrating the character's head into the icon and the project's lengthy title. This title is presented in various balanced placements, including this presented stacked arrangement.

Characters

The campaign's characters are the focal point of the in-game visuals, posters, and social media ads that convey the message of "stranger danger." The main character, Cyber Bot, is on a mission to save his friends, who are targeted by malicious online figures known as the shadow figures. Cyber Bot needs assistance to stop these bad individuals in puzzle games and raise awareness about cyberbullying, stranger danger, and inappropriate content.

Media & Posters

The social media ads and posters help promote the app to the target audience, who will see this information, such as Instagram, Facebook, school billboards, pediatrician office walls, and the Apple App Store. These locations are chosen because the demographic age will be online and in person in these areas. The hope is that kids and adult mentors will talk to one another about this game and these other mediums, leading to deeper conversations and awareness.

Phone Game

The game is a strategy-like puzzle game where Cyber Bot tries to solve different missions by saving friends with different online problems and stopping bad people from going after them. Each group of maze puzzles has a story about a friend needing help and explaining what the attacker has or is about to do. Cyber Bot will then go through the puzzle, assisted by the user, to stop the attacker before they hurt their new friend.