Fawber BJJ

Fawber BJJ is a dedicated and passionate Brazilian Jiu-Jitsu instructor at the Brunswick Martial Arts Academy. With a vision to foster collaboration among different Jiu-Jitsu schools, he strives to build a unified and formidable team. His commitment to the art of grappling not only enhances the skills of his students but also promotes a sense of community within the local martial arts scene. Through teamwork and shared knowledge, Fawber aims to elevate the practice of Brazilian Jiu-Jitsu for everyone involved.

Logo

The owner requested that my handwriting be used as the font in the design. The design also includes a symbolic triangle that resonates with martial arts and a monkey mascot, similar to the imagery used by his instructor's gorilla mascot. The design shows the strength of the dojo crew and their instructor.

Certificates

Certificates are awarded to students for every belt promotion in Brazilian Jiu-Jitsu. The brand required an updated version of these certificates to incorporate the new logo design, use cleaner imagery to represent the type of promotion, and provide easier access for printing the certificates with the student's name already included.

Branding

The brand imagery is utilized for social media communications, dojo merchandise, belt promotion certificates, and other promotional materials. The brand itself features only black and white surrounding the logo. Any additional colors used in the branding are adaptable to represent the colored belts in the martial art and other brands associated with the business, such as Brunswick Martial Arts. The army green color shown above is an example of merchandise used by the company.